Top 5 Social Apps on Android in Estonia Q3 2021

The third quarter of 2021 saw interesting trends for the top five social apps on the Android platform in Estonia. Here’s a closer look at their performance, based on data from Sensor Tower.

TikTok experienced a significant rise in weekly revenue, starting at approximately $1.1K and peaking at $5.3K by the end of September. Weekly downloads were relatively stable, fluctuating between 880 and 1.2K throughout the quarter, indicating steady user interest.

OK: Social Network showed a more modest revenue trend, beginning the quarter at around $307 and ending at $250. Weekly downloads for OK: Social Network were consistent, ranging from 62 to 84, with minor fluctuations.

Live Chat Video Call-Whatslive had a varied revenue pattern, starting at $166, peaking at $439 in early August, and then tapering off to $139 by the end of the quarter. Weekly downloads for this app were relatively low, ranging from 30 to 58, but remained fairly consistent.

Mail.Ru Dating saw a gradual increase in revenue, starting at $179 and reaching $216 by the end of September. Weekly downloads were low and somewhat erratic, with a peak of 49 in mid-July and a drop to 0 by the last week of September.

VK: music, video, messenger maintained a steady revenue flow, starting at $143 and ending at $145. Weekly downloads showed a steady trend, ranging from 130 to 206 throughout the quarter, indicating stable user engagement.

These trends highlight the varying degrees of user engagement and monetization strategies among the top social apps in Estonia. For more detailed insights and data, visit Sensor Tower.